Strategic objectives include utilizing the most successful and uniquely identifying aspects of Spotify and Indigo to create a potentially successful business venture. Spotify's success surrounding personalized app experience is backed by its immense user base. Indigo is Canada's largest bookstore, and in the current political climate, its Canadian identity holds favour among buyers. Cantata combines Spotify's top personalization techniques and Indigo's large content library to create an experiential audiobook app. The app reflects Spotify's automated playlist creator by offering similarly styled book-genre playlists for listeners.